Podcasting can generate you millions in revenue, increase your audience 100% and establish you as an authority figure on your preferred niche.
If you’re stuck with your blog wondering how to shore up numbers or wondering how to breathe a new spark into your blog business, podcasting could be the smartest moves you make this year.
One of my main missions this year is to start 3 Podcast Series – one on inspiration and the other two on lead generation tactics and tips & tricks behind content creation. Then it will dominate my content creation service offerings to my clients. Why? Well, I have over 16 years experience in radio and a podcast follows commercial radio’s main audience and sales strategies so I will know how to grow it exponentially. More importantly, a podcast is a powerful way of establishing yourself as an authority in your social space effectively.
More and more people are gravitating towards podcasts for authority information on anything to do with fitness, health, diet tips, to motivation, finances and entertainment. With a well thought out podcast, you will grow a new audience and link them back to your main blog hence growing your overall audience. There are hundreds of thousands of free podcasts at your fingertips in various podcast libraries. Your next podcast could be downloaded on someone’s iPhone, iPad, iPod touch, or computer. Suppose you dominated your niche with well thought-out material that millions of listeners are searching for?
Create a podcast. Then create a web feed. Software developers can customize apps for subscription to this feed, creating you a new revenue stream. That means that new episodes are automatically downloaded on any phone at any time. They make money, you make money. Nice, huh?
The other critical reason why you need to go into this right now is that the apple watch is about to become a perfect podcast machine. APPLE watchOS 2 Apple is doing a lot for the podcasting crowd that’s going to result in a much better experience once the watchOS 2 arrives this Fall. The company has anticipated Watch uses beyond simple voice memos and messages with watchOS 2 recording powers. It will be almost an entirely new device.
The device will support local, long-form audio playback, and support for audio recording. Long form audio immediately gives rise to Audio Books one of the most attractive ways for bloggers to build a new following. As you enjoy your morning run, listening to your new audio book on ‘best diet plans for 2015′ or ’10 exciting ways to improve your profit margin’ for example allows the person to keep you on the top of his list on that subject. You are then more likely to be his first choice when searching for any related matter on those topics. Offering long form audio in the background is key, because now you can listen along to your favorite program as you do your workout or your morning run. Equally fascinating is the audio recording capability that the watch has where it becomes an input mechanism for creating podcasts. There are three distinct audio quality choices developers can use when capturing recorded content, including a high quality version that will probably provide serviceable raw material for podcast recording in a pinch. It gives rise to interesting podcast-related features like a list of upcoming scheduled shows, or the ability to finely scrub through an episode’s timeline on your wrist.
Brian Honigan is a Speaker, marketing consultant and a freelance writer. He’s written for Forbes, Mashable, the Huffington Post, the Next Web and others. He says this, “Even if you aren’t a good writer, make a podcast or start a YouTube channel to get quality content out there regarding your perspectives on your industry. You have nothing to lose and everything to gain by starting a blog, a video series or a podcast. We aren’t talking about a job with serious risks if you deviate from the norm like being a surgeon or an airplane pilot. One of the worst things that can happen if you start blogging tomorrow is that no one will see it. It’s a long-term effort that doesn’t happen overnight, but with hard work that you’ll begin to see results from step by step.”